Drip mail campaigns are a very cheap solution for many of your business needs.

Turning leads into prospects - Using drip mail campaigns, you can introduce yourself to new leads. You will gain their trust by offering your services, as well as tips from your experience as a real estate professional.

Turning prospects into clients - Once you know that the people you're targeting are interested in your services, it's time to send them more specialized information: seller or buyer tips, mortgage options, and other information they might need.

Communicating with clients during a real estate transaction - A real estate transaction might take quite some time and your clients will want to be kept appraised of the developments. Use drip mail campaigns. It will save you phone calls and keep things moving smoothly.

Keeping in touch with old clients - A drip mail campaign is an excellent way to ask for referrals, as well as to keep the door open for continued communication between you and your clients.

Reactivating old clients - According to the 2004 NAR survey, people change homes every 5 years on average. So you will want to be there to assist them when that happens. Use drip mail to remind them they can always use your services.

Farming - You can use drip mail as an alternative to newsletter campaigns. A free course about home improvement or a series of articles with mortgage tips will be similar to a personalized gift.